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The Rise Of Ranveer Singh In Brand Endorsement Industry

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There is no stopping for Bollywood’s heartthrob Ranveer Singh. He has taken over the industry with his charm, energy, and wit. Known for his eccentric style statements, the actor has always surprised his fans with his experimental dressing and fashion sense. With his blockbuster performances in Bajirao Mastani & Padmavat, Ranveer has gained an enormous fan following and is loved all around; this is why many brands are trying to capitalize off his mass popularity.
The actor endorses over 17 brands that are immensely popular in the market, some of them being Durex, Vivo Smart Phones, Rupa Innerwear, Head and Shoulders, Kellogg’s and Royal Stag. In October 2018, Ranveer signed huge names like Dish TV and Siyarams as brand ambassador. However, here we have tried to list down some of the most popular products advertised by Ranveer Singh.
  • Chings:
You can neither love or hate Ching's ad, but you just can’t seem to ignore them.  With over a million likes and over a thousand comments, this ad appears to be gaining a lot of attention.  While some creative heads point out how absurd it is, others are left baffled at the superhero act. The question that remains is what does it mean for the brand? Is it merely brainless banter or advertising genius in disguise?

  • Siyarams:
In September 2018, clothing brand Siyarams roped in Ranveer Singh as company brand ambassador. Capitalizing on his sheer popularity as the youth icon, Siyarams created a magnificent ad. It's elegant and appealing for young consumers. A leader in textiles and fabrics for men’s fashion, Siyarams is making global fashion accessible to the Indian consumer.

  • Make my trip:
Sharing the brand space with Alia Bhatt, Ranveer is an entertaining audience with quirky ads for the online booking platform MakeMyTrip. The theme of the campaign talks the consumers who are hesitant to book their travel online and echoes on building faith on online mediums and promising best price available on the platform.

  • Thumbs up Charged:
Thumbs Up Charged is the first-ever variant of Thums Up which was recently launched by Coca-Cola India, to celebrate the 40 years of Thums Up in the market. #Takecharge features Ranveer Singh, in a 360-degree marketing campaign that will leverage mass-media on larger-than-life outdoor sites in the target markets of Thums Up. The campaign also leverages essential social media platforms. With this campaign, the brand urges consumers to adopt a ‘Never Give Up Ever’ attitude to succeed in life.

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